In the modern world filled with digital camera, smartphones with high pixel cameras and apps that can sort it all out for you, one of the new trends are photo journals. To the amateur photographer, these are a series of pictures of a trip or an event that highlight the things they have seen. But for the professional, they can present the opportunity to give a whole new service to the customer.
Image the scenario; you are photo journaling a bride in the lead-up to her wedding day. She is having her dress custom-made by a professional seamstress so you attend a few visits and record the progress of the dress. While you are there, you take pictures of the seamstress herself at her best sewing machine, which she can purchase separately to add to her own website to showcase her work. That way you are providing two services in one shoot.
Similarly with the hotel that the wedding party is holding the reception. They have just modernised a section of the building so after you have taken a few test shots in preparation for the day, you can photograph the new work for them to add to brochures, and the internet of course.
The key with all of these ideas is basic; make sure your original client doesn’t mind you incorporating these off-shots, maybe give them a little discount off the final bill to sweeten the deal. In addition, make sure that the extra pictures you take for the other businesses credit you as the photographer and let you use their pictures in your portfolio. That way, you get real live credits out in the world and you can show the different types of work you can do.
New technologies can make a photographers life more difficult simply by making photography easier for the rest of the world. So what you need to do is offer something that is a little outside what a person can do themselves. Add this to the inherit quality you offer as a trained professional and this can be the key to a successful business.
There are so many photo sharing websites across the internet that it is easy to start building an online portfolio that gets you noticed. Let people use your pictures for a variety of reasons, as long as they credit you appropriately. And don’t forget to get yourself a website! There are plenty of free website building platforms available that allow you to completely customise what the visitor will see.
People sometimes think the life span of a photographer may be reducing due to the advances of affordable technology. But if a photographer moves with the times and introduces new concepts to the public, which are away from what they can do themselves, then there is still plenty of scope for the modern photographer. Plus there will always be people who want that perfect shot of the newly married couple or of the children together in their first picture. You just need to keep moving with the times.